Online streaming giant Netflix says it is investing in Africa to help new talent emerge and to tell stories that make an impact locally but also resonate with audiences abroad.
Well-crafted local stories are “a major opportunity”, Netflix’s Africa and Middle East content vice president Ben Amadasun told AFP, on the sidelines of the Forbes Under 30 Summit Africa in the Botswanan capital Gaborone this week.
Increased investment in local content creation by international players is key for local industries to flourish, he said. People in and from Africa “deserve to see themselves, their lives, their cultures, their languages and their countries reflected on screen”, he added.
If the production is loved locally, it has a better chance of global success, Amadasun said.
