Elon Musk’s X/Twitter is suing a group of major companies, alleging that they unlawfully conspired to boycott the site.
It accuses the food giants Unilever and Mars, private healthcare company CVS Health, and renewable energy firm Orsted – along with a trade association called the World Federation of Advertisers (WFA) – of depriving it of “billions of dollars” in advertising revenue.
Some companies had been wary of advertising on the platform amid concerns that its new owner was not serious enough about removing harmful online content.